Did you know that this year 856,406 new sellers joined the Amazon marketplace. This equals to 3,004 new sellers every day. Or that 41% of top sellers on eBay.com marketplace are based in China. While Walmart marketplace is trying to catch up and now has 15,471 sellers. And that 10,710,475 items sold on Etsy in a month.
We believe to have collected more data on e-commerce than any organization in the world. We monitor millions of marketplace sellers and brands.
We have developed proprietary technology allowing us to analyze e-commerce marketplaces including Amazon, eBay, Walmart, Etsy, etc.
Some of the data is available publicly like the top Amazon.com sellers and trending Amazon.com sellers lists, but there is more. For example, from the moment an Amazon or eBay seller joins the marketplace, we track their sales performance, products sold, fulfillment options used, and other metrics as often as daily.
We also use data science for our research articles, which uniquely allows us to analyze markets and trends. Combined with statistics from government and earnings reports we look at whatâ€™s next in e-commerce. Often the media relies on our insights and data for their own stories too.
However, we do not sell databases of business contacts, nor are we able to help to mass-contact sellers.
Sales performance, products sold, fulfillment options used, and other metrics as often as daily from the moment an Amazon or eBay seller joins the marketplace.
Number of products sold, reviews and ratings information, marketplace competition, categories, and other data for all brands on leading marketplaces.
Statistics and metrics compiled from press releases, government and financial earnings reports, and our proprietary data.
Here are some of the most recent research articles. They are often highlighting and researching a particular metric which we were able to track and find insight from.
"There are currently more than 2 million sellers on Amazon worldwide" is the most common description of the Amazon Marketplace. However not only is it not true this figure is also irrelevant. We estimate that 25% of Gross Merchandise Volume (GMV) on Amazon.com marketplace is through just top 1,000 sellers.
Last week Walmart passed the milestone of 15,000 Walmart marketplace sellers. On average a seller has 2,550 products listed for sale. And yet it is hard to know what any of these mean in terms of the potential of the marketplace since none of these figures are performance related.
39% percent of sellers received half or more of their feedback in a single marketplace out of those with feedback in all European marketplaces. So while it is true that most European sellers sell in more than one marketplace, not all of them do as successfully internationally as in their home marketplace.
Over 21,000 scam sellers were detected in the last 12 months. Those sellers on Amazon.com collectively received close to one million negative reviews. Since not all customers leave a seller review - even if the experience was bad - the number of orders affected by this issue is undoubtedly even larger. Amazon has so far not taken any action, which is arguably disappointing.
We found that out of the Top 100,000 Amazon.com sellers, just 283 have committed to the program. Meaning for majority of the products they offer Prime shipping, and the shipping is not done by FBA. Seller Fulfilled Prime (SFP) launched in 2015 allows marketplace sellers to offer Prime two-day shipping without using Fulfillment by Amazon (FBA).
Based on our research since the start of the year Etsy has had half a million new sellers join the marketplace. 494,123 to be exact. This amounts to over 70,000 new shops every month, making 2017 the fastest growing year so far.
A minor misconception about marketplaces is that sellers are contempt with its model. Instead sellers are spending increasing effort to avoid the "marketplace", all to avoid having competition. 27 percent of the top 1,000 sellers, 37 percent of the top 10,000 sellers, and 44 percent of the top 100,000 sellers are selling 3 brands or less.
One of the most commonly asked questions about the Amazon marketplace, apart from how many sellers are selling on the platform, is how many sellers have sales greater than $100 million, or more than $1 million. We finally wanted to tackle this question.