Amazon launched Amazon.es, its Spanish store, in 2011. Since then it has grown to become the largest ecommerce website in Spain, ahead of eBay Spain.
55,250 new sellers this year, 193 per daySo far this year 55,250 sellers joined the Amazon.es marketplace. This equals to 193 new sellers every day. During the last month alone 6,862 new sellers joined. This is more than on other months this year.
99,362 sellers have products listed for saleThere are 99,362 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 24,060 sellers received a feedback review in a month. However during past 12 months 63,232 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.
57% of sellers use Fulfillment by Amazon (FBA)Fulfillment by Amazon (FBA) is used by 51% of the top 100 sellers, 58% of the top 1,000 sellers, and 57% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.es marketplace are not based in Spain, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.
On avg 226 products listed by sellers using FBA vs. 15,883 by those who don'tOn average a seller has 7,446 products listed for sale. Those who use FBA have 226 products listed on average, much less than those who don't use FBA at 15,883 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.
204,365 feedback reviews in a monthAll sellers received a total of 204,365 feedback reviews in a month. Top sellers accounted for 90% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.es sellers.
Spigen Direct ES with 367% feedback increase at the top of trending sellers listDuring the last month Spigen Direct ES increased their feedback received by 367% from the month before. They are at the top of the trending sellers list. They are currently ranked 18th overall. Other trending sellers have also increased their feedback reviews: Imosver by 162%, GNWE by 111%, Westeng by 109%, oodji by 79%, and OviPhone by 78%.
Amazon.es European marketplaceEuropean marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.
This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.
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