Top Amazon Japan Marketplace Sellers

Amazon Japan

Amazon Japan (Japanese: アマゾンジャパン) was launched in 2000, and serves Japan and Japanese-language speakers around the world. Since 2002 third-party sellers were allowed to joined the newly opened Amazon Marketplace. Amazon Prime program is available since 2007. It has become the most visited ecommerce website in Japan, even though Rakuten remains the largest ecommerce store in terms of sales.

40,706 new sellers this year, 142 per day

So far this year 40,706 sellers joined the Amazon.co.jp marketplace. This equals to 142 new sellers every day. During the last month alone 2,527 new sellers joined. However this is less than on other months this year.

89,663 sellers have products listed for sale

There are 89,663 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 44,800 sellers received a feedback review in a month. However during past 12 months 92,707 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

47% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 24% of the top 100 sellers, 35% of the top 1,000 sellers, and 47% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.co.jp marketplace are not based in Japan, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 1,066 products listed by sellers using FBA vs. 19,222 by those who don't

On average a seller has 11,715 products listed for sale. Those who use FBA have 1,066 products listed on average, much less than those who don't use FBA at 19,222 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

Most sellers sell in DVD category

7% of the top sellers have their main category as DVD. Other popular categories are 食品・飲料・お酒,11 at 0%, ドラッグストア,12 at 0%, and ベビー&マタニティ,11 at 0%. Top Amazon.co.jp Categories has the full list of top categories.

548,228 feedback reviews in a month

All sellers received a total of 548,228 feedback reviews in a month. Top sellers accounted for 78% of that. During the last 12 months on average 640,227 feedback reviews were received monthly, thus the current number is below the average, indicating that this is the slower period of the year. We use this change in feedback reviews number to determine trending Amazon.co.jp sellers.

PeggyLifeJP with 217% feedback increase at the top of trending sellers list

During the last month PeggyLifeJP increased their feedback received by 217% from the month before. They are at the top of the trending sellers list. They are currently ranked 37th overall. Other trending sellers have also increased their feedback reviews: JEDirect Japan by 74%, QUICK-STORE(公式ショップだからできる完全1年保証) by 74%, shizuka-will- by 57%, エブリ堂 by 46%, and ブックスセンターブックス by 45%.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
(株)バリューブックス 365日毎日発送しております。 1 1 2
もったいない本舗 ※通常24時間以内に発送可能です。 ※商品状態保証です。 2 2 4
ネットオフ 3 3 1
中古通販・買取ならエコマケ 4 4 7
『もったいない本舗』  通常24時間以内発送。 ※商品状態保証 法能店 5 8 6
ブックサプライ北大阪DC 6 9 69
Amazonアウトレット 7 11 13
AnkerDirect 8 5 23
ブックマーケティング(発送まで2,3日必要、バーチャルオフィス・私書箱・局留め・営業所留め不可) 9 6 10
本・DVD・ネット買取の「買取王子前後店」 10 16 79
importcds_com 11 7 3
KAUZO(嵯峨野株式会社)★年中無休・返品保証・局留対応 12 10 18
フルフィルメント エクスプレス 13 17 57
本・DVD・ネット買取の「買取王子名東店」 14 120 1,786
ZOverstocksJPN 15 14 21
ブックサプライ江坂DC 16 15 49
RAREWAVES-JP 17 13 34
本・DVD・ネット買取の「買取王子」本店 18 12 9
amiami あみあみ 19 26 41
365日休まず毎日発送のプリマベーラ(午前8時までの注文は当日発送。迅速・丁寧・梱包発送 20 38 36
本・DVD・ネット買取の「買取王子東郷店」 21 30 396
ペットビジョン 22 19 93
買取アローズ24時間以内に発送手配&365日毎日発送&同一注文で2点目以降は送料50円返金 23 21 96
uxcell Japan (日本ウェアハウスからの出荷商品以外、お届けまで10ー15日かかります) 24 24 237
本・DVD・ネット買取の「買取王子清須店」 25 20 54
ブックスドリーム 受験参考書・赤本、専門書・医学書の専門店 日曜以外毎日発送 発送後2~5日で到着 26 25 73
ハイパーメディアショップ ゲオ 27 90 1,427
NBD JAPAN 28 22 112
カメレオンクラブ保原 29 41 428
ローチケHMV 30 48 190
jnhショップ 31 31 19
本・DVD・ネット買取の「買取王子千種店」 32 36 522
JEDirect Japan 33 52 576
dodax 34 28 48
ブックメイト(丁寧梱包!迅速発送!!年中無休で毎日発送) 35 51 299
本・DVD・ネット買取の「買取王子城屋敷店」 36 27 173
PeggyLifeJP 37 156 2,168
book-station 【買取実施中です】 38 46 29
BOOKOFFワットマン店 (送料割引はございません) 39 34 123
Spigen JAPAN 40 42 148
Remarks Japan 41 32 53
【送料無料】互換バッテリーの老舗バッテリーバンク【国内発送】 42 40 31
BOOK GUARD 本店【土日祝も休まず発送します】 43 43 605
本・DVD・ネット買取の「買取王子日進店」 44 29 315
worldbooksjapan 45 59 188
熊猫堂【土日祝日も毎日発送!】 46 65 138
古本買取本舗 ※通常24時間以内発送。 47 56 22
マルカワショップ 48 37 164
通販ショップの駿河屋 49 18 5
ConnectVision【一生懸命をモットーに頑張ります。発送まで1~3営業日頂いております】 50 672 5,203
QTuo 51 70 577
shizuka-will- 52 155 926
【フルアヘッド】プライム便対応送料無料 53 75 275
グッズアベニュー【当店商品全品1年保証付き】 54 50 102
AUKEY JAPAN (メーカー直営店) 55 33 234
Patech 56 39 282
ゆずの木書店 57 58 194
NeoSpec 58 62 441
レコファン≪渋谷駅5分・在庫30万点の超大型SHOP!CD・DVD高価買取!≫ 59 61 106
サバー堂☆全品クリーニング済☆迅速対応いたします☆ 60 99 822
OVER’s「お、いいじゃん。」【365日交換保証】 61 111 1,478
PLUSYU 62 53 33
ちゃいるどふっど ぷち 63 123 872
本・CD・DVD・ゲーム買取します!「あおばどう」で検索 64 82 28
FYY JP Tech 65 88 564
古本倶楽部【15時までのご注文は当日発送】【通常24時間以内発送】 66 78 215
ブックデポジトリー (Book Depository) 67 44 94
Ugreen Group Limited JP 68 55 494
サンワサプライ直営【サンワダイレクト】★14時までの注文は当日出荷★≪土日も出荷中≫ 69 60 72
ECJOY! 70 80 30
エブリ堂 71 119 941
NICHIGA【ニチガ】 72 83 252
玉光堂 73 54 24
ドレミドラッグ 創業28年[Dorem iPharmacy in Japan Since 1988] 74 104 350
こおろぎレコード5【※必ずコメント欄をお読み下さい。朝8時までのご注文で当日発送!】 75 110 1,234
お口の専門店 76 87 124
株式会社エーゼット 77 126 1,165
ネットオフ FBA店 78 268 2,807
SoundPEATS Audio〔メーカー直営店・1年保証付〕 79 45 445
ハードオフファミリーECセンター ブックオフ事業部 80 127 52
BOOK GUARD ひたちなか店【毎日発送しております】 81 789 2,885
USVITA-追跡,時間指定可能-米国 ロサンゼルスから直送 82 81 861
ビックカメラ 83 35 25
Premium Spade【全商品即日出荷】 84 116 930
MLI COMMERCE 85 479 4,512
タンスのゲン 86 57 258
ESR Case JP Store 87 69 400
HiLetgo JP 88 86 1,051
eSPORTS(イースポーツ) 89 73 71
毎日休まず発送【DVD買取キッド】 90 129 357
イーベスト家電 91 1,414 9,258
Dosmung Official 92 362 3,788
総合マーケットショップ安価良品 (中古品は購入前に必ず商品説明を見てからご購入お願い致します) 93 284 2,416
☆Remedia OUTLET★【アマゾン倉庫より年中無休で発送】 94 49 40
STKショップ(7-14日でお届け致します) 95 23 174
株式会社リアルプロモート 96 169 1,082
マーケットプレイスピエーロ_年末年始も休まず発送! 97 112 136
nagiry-jp 98 74 134
Niccou Japan 99 72 702
恵美商事 100 102 852

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