Top Amazon Italy Marketplace Sellers

Amazon Italy

Amazon has been selling in Italy since 2010, when they launched Amazon.it. Since 2011 Amazon Prime program was offered to Italian customers. In Italy Amazon is the largest ecommerce website, eBay Italy is in second place.

61,196 new sellers this year, 214 per day

So far this year 61,196 sellers joined the Amazon.it marketplace. This equals to 214 new sellers every day. During the last month alone 6,824 new sellers joined. This is more than on other months this year.

110,264 sellers have products listed for sale

There are 110,264 sellers with products listed for sale. Although not all of them will have sales, as many are not price competitive. That's why only 32,138 sellers received a feedback review in a month. However during past 12 months 73,990 sellers received at least one feedback review. These three figures combined illustrate the size of the active sellers pool of the marketplace.

52% of sellers use Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is used by 54% of the top 100 sellers, 52% of the top 1,000 sellers, and 52% of the top 10,000 sellers. Thanks to FBA many of the sellers on Amazon.it marketplace are not based in Italy, as it enables international sellers to offer the same two-day shipping guarantee. From the customer point of view seller's business location is irrelevant as long as they are using FBA.

On avg 293 products listed by sellers using FBA vs. 15,900 by those who don't

On average a seller has 7,947 products listed for sale. Those who use FBA have 293 products listed on average, much less than those who don't use FBA at 15,900 products listed. This is because listing products when not using FBA can be done cheaply, while FBA requires physically sending those items to Amazon. This is further explored in the products listed by Amazon sellers report.

376,140 feedback reviews in a month

All sellers received a total of 376,140 feedback reviews in a month. Top sellers accounted for 87% of that. There were more reviews than the average number of feedback reviews received monthly during the last 12 months. We use this change in feedback reviews number to determine trending Amazon.it sellers.

Supermart USA with 229% feedback increase at the top of trending sellers list

During the last month Supermart USA increased their feedback received by 229% from the month before. They are at the top of the trending sellers list. They are currently ranked 74th overall. Other trending sellers have also increased their feedback reviews: Inter-Service Trading Limited by 197%, FabioStore by 168%, Regno Digitale by 135%, LIBRERIA USATO ONLINE by 129%, and Visconti Diretto by 120%.

Amazon.it European marketplace

European marketplaces (UK, Germany, France, Italy, and Spain) use unified seller accounts allowing to use the same seller account for selling in all marketplaces. While not all European sellers utilize this when selling internationally, most do. Amazon Europe sellers report combines all European marketplaces to analyze the success of cross-border European sellers.

This report was last updated on . All metrics mentioned are calculated by our proprietary technology allowing us to collect data and analyze e-commerce marketplaces.


All sellers / FBA sellers / Trending sellers
Seller Month Rank Year Rank Lifetime Rank
yueying 1 9 76
Spigen Italy 2 2 20
iVoler EU 3 1 19
SunvalleyTek-IT 4 3 3
KW-Commerce 5 4 1
AICEK IT 6 15 94
CSL-Computer 7 7 10
Songmics 8 11 24
dodax-italy 9 14 5
UGREEN GROUP LIMITED UK 10 10 42
AnkerDirect IT 11 16 8
JEDirect IT 12 13 17
and-on store 13 62 379
Patox 14 5 14
All Your Music 15 8 4
follettostore 16 20 100
Books United-UK 17 54 327
Rampow 18 35 208
Highly One (20 Giorni di consegna) 19 19 107
protectionfilms24-IT 20 17 6
VICTSING 21 12 31
Quelli Dei Libri 22 127 261
366 eShop (20 Giorni di consegna) 23 24 128
MoKoDirect EU 24 21 56
XCSOURCE 25 26 13
Coolreall Official 26 22 133
sourcingmap 27 30 103
Digiflex IT 28 33 61
Printing Pleasure 29 23 51
Centro libri Larizza 30 157 59
worldofbooksit 31 28 46
ESR Case UK Store 32 32 160
longtop 33 144 709
A-MONTAIN 34 61 350
For Release 35 173 791
dierregroup 36 38 124
Digitem 37 60 40
NEOPHONIA 38 78 70
Mediashoponline 39 45 21
EasyULTDirect 40 187 836
KeenstoneEU 41 161 592
PLANET SHOP 42 36 47
IRPot by Chance SAS 43 98 60
Tempo di Saldi 44 44 149
SumbayEU 45 300 1,126
A Brilliant Planet 46 25 38
Sonline-HK 47 48 284
TEKNOPHONE 48 31 72
Inateck 49 57 54
dealux 50 73 223
volare srl 51 342 150
D├ękorWNN 52 111 511
Europe Sellers Kings 53 27 34
Feeego 54 37 110
Adognicosto 55 79 50
Elektronik-Star 56 49 88
gohappybuy 57 40 119
oodji 58 133 668
PhoneNatic 59 29 9
My Swift 60 131 619
Monicater 61 418 1,416
A & B GmbH 62 51 90
Bakaji 63 50 68
TecTake Italia 64 47 41
Sunwood-IT 65 52 16
Regno Digitale 66 91 383
Fintie EU 67 65 240
Starb 68 347 402
AOSOM 69 69 142
Salcar Online 70 39 106
AukeyMall 71 6 27
aviliagroup 72 77 137
IVSOTEK UK 73 43 227
Supermart USA 74 1,120 2,612
Inter-Service Trading Limited 75 985 2,596
NENCINI SPORT SPA 76 72 79
SDTEK Direct 77 58 63
Innovation Goal IT 78 197 871
Pixshopping 79 88 247
elephANT 80 305 1,135
Simpeak.I Store 81 76 276
takestop® 82 75 84
Materassi Baldiflex 83 110 82
iTekLife UK 84 149 536
MULBESS 85 90 180
YESPRESSO 86 105 368
FUDISI Tech 87 96 404
Kaffeine 88 152 733
FabioStore 89 109 216
EasyAcc Store 90 745 326
cadorabo-shop 91 82 154
GoldenSwing 92 42 210
Nasork 93 104 384
strongwind123 94 159 742
Firstfun 95 166 681
Italian_brands_backpack 96 380 278
clondo 97 367 1,086
BESITALIA SAS 98 192 513
Naissance - Spedito dal UK 99 120 136
ipermercato-online. 100 53 78

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